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Terms and Conditions

This Affiliate Agreement (''Agreement'') contains the complete terms and conditions between you and, as appropriate, Internet Opportunity Entertainment (Sports) Limited and/or Headlong Limited, each being wholly owned subsidiaries of Sportingbet PLC. This agreement includes all terms and conditions regarding your application and, if approved, subsequent participation in the Affiliate Program.


1.1 In completing the Affiliate Sign-up Form, and, subsequently marketing and referring new Customers to any website owned, operated or powered by a member of the Sportingbet Group which on the Affiliate Sign up Form you elect to promote (''Our Website''), you agree to be bound by all the terms and conditions set out in this agreement.
1.2 In this Agreement unless the context otherwise requires:
''Affiliate Sign up Form'' means the form which you complete and submit to become a Sportingbet affiliate;
''Banners'' means display banners taking the form of hyperlinks which appear on Website pages;
''Confidential Information'' means all information about us which is not publicly known and that is disclosed (by whatever means) by us to you;
''Net Revenue'' means the following:

  1. in relation to sports betting, the figure resulting from the calculation of the betting revenues generated by New Customers actually received by us less the winnings, less any credits, bonus or promotional amounts given to New Customers, administration percentage fees, processing charges, chargebacks or any uncollectible revenue attributable to the New Customers;
  2. in relation to poker, the sum total of all New Customers' contributions to ''rakes'' and tournament fees while playing at Our Website, less any credits, bonus or promotional amounts given to New Customers, administration percentage fees, processing charges, chargebacks or any uncollectable revenue attributable to the New Customers. A New Customer's contribution to a ''rake'' shall be determined for any hand where the New Customer was dealt cards by dividing the amount the New Customer contributed in the hand by the total bet in the hand and multiplying this by the total “rake” of the hand in question. For example, if the New Customer's contribution to the hand is 5 units of currency and the total bet in the hand is 20 units of currency and the “rake” in the hand is 1 unit of currency then the new Customer’s contribution to the “rake” shall be 5 divided by 20 multiplied by 1 which is 0.25 units of currency; and
  3. in relation to casino and games, the sum total of all New Customers’ gross bets less payouts (as calculated by Our Website), less any credits, bonus or promotional amounts given to New Customers, administration percentage fees, processing charges, chargebacks or any uncollectible revenue attributable to the New Customers.

''Intellectual Property Rights'' means any and all patents, trade marks, service marks, rights in designs (including semi-conductor topography design rights and circuit layout rights), get-up, trade, business or domain names, goodwill associated with the foregoing, e-mail address names, copyright including rights in computer software (in both source and object code) and rights in databases (in each case whether registered or not and any applications to register and rights to apply for registration of any of the foregoing), rights in inventions and web-formatting scripts (including HTML and XML scripts), know-how, trade secrets and other intellectual property rights which may now or in the future subsist in any part of the world including all rights of reversion and the right to sue for and recover damages for past infringements;
''New Customers'' means Customers who have no prior account with Our Website, and we have no previous record of their personal email address or other details that we deem to show connection between accounts who through accessing Your Website are introduced via links to and access Our Website and subsequently (a) open an account with Our Website and (b) make a deposit and game and/or place bets with Our Website either at the time of introduction or at any time thereafter PROVIDED THAT such an account is opened within thirty (30) days of accessing Our Website through the links, with item (b) of this definition being a “Funded Sign-Up” for the purposes of this Agreement;
''Sportingbet Group'' means GVC Holdings PLC and all of the subsidiary companies of GVC Holdings PLC including Sportingbet PLC; and
''Your Website'' the website which you notify to us on the Affiliate Sign up Form.

''Fraud Traffic'' means deposits or traffic generated at the site through an illegal means or in bad faith that sets out to defraud the system or Sportingbet in any way, regardless of whether or not it actually causes any harm or loss of revenue. Fraud Traffic includes but is not limited to Spam, false advertising and unauthorized use of any third party copyrights or trademarks, accounts that are opened to make arbitrator bets, accounts that are linked to the affiliate or parent account, accounts where we can prove collusion with other players of the affiliate account or where we can define bonus abuse.


2.1 We will evaluate your application and notify you of your acceptance. We may reject your application if we determine that Your Website is not suitable for the Affiliate Program for any reason.

2.2 Identity and Disclosure. You must provide true and complete information to us at all times; including but not limited to, your identity, contact information, payment instructions, nationality, residency, location and nature of your marketing activities, and any other information that we may request.

2.3 The documents outlined below (the “Identification Documents”) must be provided to no later than 14 days after being admitted to the Affiliate Program. We may cancel your affiliate account and withhold any commission earned in the event that the Identification Documents are not supplied. By agreeing to these terms and conditions, you are warranting that such Identification Documents are true copies which are complete and correct. The Identification Documents are solely used to verify the identity of the company or individual affiliate. Such information (as outlined below) will not be shared with any third party.


Please provide ONE document from Box A and ONE document from Box B



  1. Copy of valid passport (picture page only required);
  1. Utility bill showing current address dated within last 3 months; or
  1. Copy of driving licence; or
  1. Bank statement dated within last 3 months showing current address (with account details removed); or
  1. Copy of national identity card.
  1. Building society statement dated within last 3 months showing current address (with account details removed).


Please provide ONE document from Box A and ONE document from Box B



  1. Certificate of incorporation; or
  1. Latest set of accounts; or
  1. Certificate of good standing.
  1. Extract from company registrar showing current directors, shareholders and registered office address.


3.1 Solely at your own cost and expense, you shall market to and refer potential Members to Our Website and you shall also promote the brand or brands of the Sportingbet Group on Your Website, promotions and marketing campaigns. You shall consistently provide us each month during the term of this Agreement with a number of Funded Sign-Up’s, to be determined by us, acting reasonably. You will be solely responsible for the content and manner of your marketing activities. You will not actively target your marketing to minors, including any persons who are less than 18 years of age in the U.K., Europe, Russia, South America and 19 years in Canada, regardless of the age of majority in the location you are marketing. Additionally you will not market Our Website to any persons resident in the USA or refer potential members who are United States Citizens to our products.

3.2 We will make available to you, by way of non-exclusive, non-transferable, terminable on demand licence, Banner advertisements, button links, text links, poker tools, and other links as determined by us which shall all link to Our Website (collectively referred to hereinafter as a ''Link''), which you may display on Your Website. The use of the Links is the only method by which you may advertise Our Website. You shall not commercialise the Links other than on Your Website, display data from the Links via any electronically accessible medium other than Your Website without our express written consent or use the Links in any way which proves or is likely to prove detrimental to us.

3.3 You may not advertise Our Website in any other way including, without limitation, the use of spam e-mails. If we find that you have participated in such activities, we have the right to close your account immediately and withhold all earnings.

3.4 You may not in any way whatsoever solicit, or try to solicit the program using the chat feature anywhere on Our Website. In the event that we find this to be the case, we have the right to cancel your participation in the program immediately, and withhold all your earnings.
3.5 In the event that you desire to offer certain incentives to potential New Customers you are required to receive our prior written approval for such incentives prior to your commencement of such activity. In the event that you do not receive such approval and offer such incentives, we have the right to cancel your participation in the program, and not pay you any owed commissions. You will only use the Banners Links and any other marketing materials that have been provided by us and/or pre-approved by us (collectively the ''Marketing Materials''). Any promotion of unauthorised bonus codes will result in revenues received with these bonus codes being deducted from your monthly commissions. During the term of this Agreement, we grant you a terminable, non-exclusive, non-transferable right to use the Marketing Materials we provide for the sole purpose of marketing to and referring potential New Customers to Our Website. Generally we will provide you, without charge, the guidelines, graphical artwork and permitted text to use in promotional materials.
3.6 Marketing Activities and Responsibilities, Pay Per Click, Search Engine Optimisation, and Other Affiliate Obligations.
When employing a Pay Per Click or Search Engine Optimisation strategy for any search engine you shall adhere to the following obligations:
(a) You shall NOT bid on the brand or brands of the Sportingbet Group such as:

  • and
  • Any of the above including www as a prefix; and
  • All mis-spellings and variations of any of the above.
  • Any variations in country code top level domains (i.e. .pl .cz .bg .no) of any of the above.

(b) You MAY bid on the term ''sporting bet'' (space). But you MAY NOT appear above Sportingbet’s own PPC advert.
(c) If bidding on ''sporting bet'' and linking to the site you must NOT use keyword insertion for the brand to appear as the adtitle.
(d) You must NOT display the brand or brands name of the Sportingbet Group in your display URL.
(e) You must NOT use the brand or brands name of the Sportingbet Group, or claim to be the official site of, in your meta information on any page of your site.
(f) You must NOT use the brand or brands name or misspelling or variation of the Sportingbet Group sites in your display URL.
(g) You must NOT use the creative messaging from the brand or brands name of the Sportingbet Group own pay per click activity.
(h) You must NOT claim to be the official Sportingbet Group site, or frame or replicate any of the Sportingbet Group sites.
(i) You MAY use ''Sportingbet'' or the brand or brands name of the Sportingbet Group within ad copy but NOT within your ad title.
(j) If wishing to bid on generic terms you must NOT directly link to the site and must have your own landing page or website.
(k) You MAY include ''Sportingbet'' or brands name of the Sportingbet Group in the sub domain of the display URL's within Search Engine Adverts e.g.
(l) You MAY include ''Sportingbet'' or brands name of the Sportingbet Group in the sub folders of the display URL's in your Search Engine Adverts e.g.
(m) You MAY NOT use meta refreshes to redirect traffic from your PPC advert
(n) You MUST use no follows on all links taking customers from your site to Sportingbet’s or to the brands name of the Sportingbet Group.
(o) You MAY NOT copy and/or replicate any Sportingbet code or content on any other website

3.7 You warrant and undertake that:
(a) You have full authority and capacity and all necessary permits, consents and licences to enter into this Agreement and the Affiliate Sign up Form;
(b) You will at all times conduct yourself with all due skill, care and diligence;
(c) You will comply with any security guidelines and requirements as may be issued by the Sportingbet Group from time to time;
(d) All information you provide to us is correct and you will notify us immediately of any changes;
(e) You have obtained and will maintain in force all necessary registrations, authorisations, consents and licences to enable you to fulfil your obligations to us under this Agreement and you will comply with all applicable laws and regulations;
(f) Your Website will not contain any material which is defamatory, violent, pornographic, unlawful, threatening, obscene or racially, ethnically, or otherwise discriminatory or in breach of any third party rights and shall not link to any such material;
(g) We may monitor Your Website to ensure you are complying with the terms of this Agreement and you will provide us with all data and information (including passwords) to enable us to perform such monitoring at no cost to us; and
(h) Neither you nor your immediate family or friends may become New Customers and you shall not be entitled to any payment under this Agreement in relation to such family or friends. “Immediate family” for the purposes of this clause shall mean your spouse, parent, partner, child or sibling.
(i) When informed via email, telephone, or fax of changes to the primary acquisition or any other customer bonus you will update all website content, banners and other promotional material to correctly represent the stated changes within 48hours. Any New Customers referred to Our Website via a link or banner displaying incorrect bonus information after this period, to determined in each case by us, acting reasonably, can be untagged from your affiliate tracking code and no commissions will be paid.
(j) Comply with the Affiliate Code of Practice.

3.8 You will not actively promote Sportingbet in Italy, France and the French Overseas Departments, Norway, The Netherlands, Israel, or U.S. or target New Customers based in Italy, France and the French Overseas Departments, Norway, The Netherlands, Israel, or U.S. In the event that we find this to be the case, we have the right to terminate your participation in the programme and withhold all earnings with immediate effect.

3.9 Affiliate Code of Practice
The Group wishes to conduct its business lawfully. It requires its affiliate operators to do the same and as a consequence the Group will not ask any affiliates to conduct any activity which may be construed as unlawful or which may put the affiliate at immediate risk.

Obligations on an affiliate

The Group will require all of its affiliates:

(a)To source all databases legitimately.
(b)To communicate with all data subjects lawfully.
(d)To comply with the privacy statement of the Group as set out on the Group’s website (
(e)To ensure that content is not unlawful and/or that it will not expose any entity disseminating it to legal action. Affiliate marketing content must not contain or include text or images that may be reasonably considered to be:

  • Obscene.
  • Racially provocative.
  • Defamatory.
  • Religiously insensitive.
  • Have specific appeal to minors or other categories of vulnerable persons;
  • Link participation to luck, fate or similar;
  • Create any superstitions or religious connection with participating in gambling;
  • Make any association with sexual prowess or similar;
  • Is not unreasonably or unnecessarily provocative or offensive, either generally having regard to local practices, customs or sensitivities; and
  • Does not portray gambling as taking precedence over normal life.

(f)Not to publish content that may depend upon consents or approvals of third parties, or the payment of a royalty or copyright fee for use of data or images unless it has obtained such obtained consents or approvals, or it has paid the relevant fees.
(g)To regularly cross refer databases to remove any self excluded end users.
(h)To verify in so far as possible that data subjects are over 18.
(i)To verify that sites or distribution environments are not targeted where there is clear appeal to under 18’s.


4.1 We will track the number of New Customers.

4.2 Neither you nor your relatives are eligible to become New Customers via your Links, and should you or they do so you will not be eligible to receive the relevant commission. Our measurements and calculations in relation to the number of New Customers and the relevant Net Revenue figures shall be the sole and authoritative tool, and shall not be open to review or appeal.

4.3 We shall pay to you (the ''Affiliate Fees'') a commission, constituting a revenue share payment and/or a CPA payment, and save as otherwise agreed such commission shall be payable in accordance with the terms of the Affiliate Sign up Form and to be set out by us.

4.4 Reports. We will track and report New Customer activity for purposes of calculating your Affiliate Fees.

4.5 Affiliate Fees. All Affiliates shall be paid monthly, in arrears, provided they reach the minimum commission levels. Any Affiliates who have not reached the minimum requirements, will have this amount carried forward until such time that their commission has reached the minimum. All fees will be paid within thirty (30) days following the end of the calendar month to which they relate. The minimum amount for commissions to be paid is €20 via player account, €50 via Skrill or Neteller and for wire transfers, this minimum is €500.

4.6 Negative Balances: If the Net Revenue in respect of any calendar month (or part thereof) shall be zero or a negative figure, such figure shall not be carried forward to any following calendar month (or part thereof) and for the avoidance of doubt shall not be offset against the Net Revenue for any following calendar month (or part thereof). Total Net Revenue will be calculated on a cumulative basis between all products resulting in the total Net Revenue derived from the sum of both positive and or negative Net Revenue from each product for any calendar month (or part thereof).

4.7 Sub-Affiliates. We do not offer sub affiliate commission.

4.8 Method of Payment. All payments will be due and payable in Euros. Payment will be made by the method registered on sign up to the account.

4.9 Sportingbet reserves the right to permanently withhold any commissions that are unable to be paid within 24 months of becoming due and payable due to a failure by you to provide correct bank account information.
4.10 Customer Tracking. You understand and agree that potential New Customers must link through a Tracking URL in order for you to receive Affiliate Fees in relation to such New Customers. In no event are we liable for your failure to use the right Trackers.

4.11 New Customer Verification. Affiliate Fees in relation to New Customers will be dispatched only following our verification and checks concerning all New Customers. We have the right to check all commissions for possible fraud or abuse. If fraud or abuse are considered, we will freeze your commissions until such time as proven otherwise.

4.12 At any time, for any reason, we have the right to convert your commission structure from revenue share to per player cost per acquisition (“CPA”) and vice versa, as we see fit. We may withdraw a commission option at any time by giving notice to you. You may request to change your commission option no more than once every calendar month, which may be accepted or rejected by us in our absolute discretion.
4.13 If you in any way breach any of your obligations to us regarding the provision to us of Funded Sign-Up’s under clause 3.1, to be determined in each case by us, acting reasonably, then we shall be entitled to warn you that we are placing this Agreement under review with a review, or give notice of closure of your account in accordance with clause 5.2.
4.14 If you in any way breach any of your other obligations to us under clause 3.1, to be determined in each case by us, acting reasonably, then we shall be entitled to withhold any payment that would otherwise have been due to you under this clause 4. Additional breaching any of your other obligations to us under clause 3.1 may also lead, to be determined in each case by us, acting reasonably, to the closure of your account.


5.1 Term and Termination. This Agreement will take effect when you complete the Affiliate Sign-up Form, and will continue until terminated by either Party.

5.2 Either Party may terminate this Agreement at any time, with our without cause, by giving the other Party 20 days’ written notice of termination, where such notice may be served via fax or e-mail.

5.3 We may additionally terminate this Agreement immediately upon notice to you if: (i) you in any way breach any of your obligations to us regarding the provision to us of Funded Sign-Up’s under clause 3.1, to be determined in each case by us, acting reasonably, or (ii) you in any way breach any of your other obligations to us under clause 3.1, to be determined in each case by us, acting reasonably, or (iii) you in any way breach any of your obligations under clause 3.6, to be determined by us, acting reasonably, or (iv) in our reasonable opinion you are in breach of the terms of any applicable advertising code of practice under clause 3.9, or (v) you breach any other term of this Agreement which, in the case of a breach capable of remedy, to be determined by us, acting reasonably, has not been remedied within 48 hours of a notice from us specifying the breach and requiring its remedy.

5.4 We reserve the right to withhold your final payment for a reasonable time to ensure that the correct amount is paid.

5.5 Upon the termination of this Agreement for any reason, you will immediately remove from Your Website all Links and Marketing Materials and any marks, logos or other Intellectual Property Rights associated with Our Website. All Intellectual Property Rights in the Links and Marketing Materials belong to us.

5.6 Following the termination of this Agreement and, subject to the terms of this Agreement, our payment to you of all commissions due at such time of termination, we shall have no obligation to make any further payments of commissions to you.

5.7 We may terminate this Agreement at any time and immediately upon notice to you if we determine that your site is generating fraudulent traffic and Sportingbet reserves the right to withhold any outstanding commissions.
Affiliate Collusion and Fraud - The term 'Fraud' in reference to affiliate collusion is an attempt by an affiliate or group of affiliates to create fraudulent income with a coordinated effort. Collusion shall include, but is not limited to:

  • coordinated bonus abuse in the attempt to collect affiliate income
  • coordinated betting where such bets are made as an offset to collect commissions
  • continual chargeback's by real money players for reasons of collecting commissions
  • offering affiliates and/or players financial incentives for the purpose of gaining a rebate from your affiliate commissions
  • duplicate affiliate and/or player accounts for the purpose of collusion
  • any other act which, Sportingbet has determined through detailed analysis, is being used to collect fraudulent commissions


6.1 No Warranties. We do not warrant that our system, network, software or hardware (or that provided to us by third parties) will be error-free or uninterrupted.

6.2 Liability Limitations. Our obligations under this Agreement do not constitute personal obligations of the directors, officers, employees or shareholders of our owners. Any liability arising under this Agreement will be satisfied solely from the revenues generated hereunder. Our liability is limited to direct damages, and in no event will we be liable for any indirect, special, incidental, consequential or punitive loss, injury or damage of any kind (regardless of whether we have been advised of the possibility of such loss).

6.3 Indemnification. You will defend, indemnify and hold us and our officers, directors, employees and representative harmless from and against any and all liabilities, losses, damages and costs, resulting from or arising from, your breach of this Agreement.

6.4 You warrant that you have all the requisite data protection licences or registrations in the relevant jurisdictions to collect and deal with Your Website visitors' personal information and that you will obtain the necessary consents from Your Website to enable personal information and data to be dealt with in accordance with this Agreement. In particular, but without limitation, you warrant that you will at all times comply with the provisions of the Data Protection Act 1998 and the Electronic Communications (EC Directive) Regulations 2003 and any equivalent or replacement legislation in the jurisdiction in which you operate.

6.5 Save as expressly provided in the Agreement, all warranties, conditions or other terms implied by statute, common law or otherwise are excluded to the fullest extent permitted by law.

6.6 Nothing in this agreement shall exclude or limit liability for death or personal injury resulting from negligence of either party or their servants, agents or employees. Further, neither party shall be liable to the other for any indirect, consequential or special damages arising out of or in connection with the Agreement.
6.7 During the term of this Agreement and after its expiry or termination, you will not use any Confidential Information for any purpose other than strictly in pursuance of your rights and obligations under this Agreement nor shall you disclose any Confidential Information to any person without our prior written consent. On expiry or termination of this Agreement, you shall deliver up to us all copies of any Confidential Information in your possession and destroy copies of all electronically held Confidential Information if so requested to do so by us.
6.8 You shall not make any announcement about the existence of this Agreement or any relationship between us whatsoever without our prior written consent.


7.1 Independent Investigation. You acknowledge that you have read this agreement and agree to all its terms and conditions.

7.2 Independent Research. You understand that gambling laws may vary from city to city, state to state and country to country. You have independently evaluated the laws in your locale which apply to your activities and believe that you may participate in our affiliate program without violating any applicable rules or laws.


8.1 Notices. All notices pertaining to this Agreement will be given by email as follows: to us at and, to you at address provided on the Affiliate Sign up Form.

8.2 Relationship of Parties. There is no relationship of exclusivity, partnership, joint venture, employment, agency or franchise between you or us under this Agreement. Neither party has the authority to bind the other nor to incur any obligation on the other's behalf, except as expressly provided herein. Nothing in this Agreement will be construed to provide any rights, remedies or benefits to any person or entity not a party to this Agreement.

8.3 Non-Exclusive. You understand that we may at any time (directly or indirectly), enter into marketing terms with other Affiliates on the same or different terms as those provided to you herein and that such Affiliates may be similar, and even competitive, to you.

8.4 Press. You may not issue any announcement with respect to this Agreement or your participation in this Affiliate Program without our prior written consent.

8.5 Assignment. This Agreement and the rights and obligations hereunder may not be assigned by you without our express written consent. We may assign this agreement to any other wholly owned subsidiary of Sportingbet PLC, to any website owned, operated or powered by a member of the Sportingbet Group.

8.6 Governing Law. The validity of this Agreement, its construction, interpretation, and enforcement, and the rights of the parties hereto will be determined under, governed by, and construed in accordance with the laws of Malta and the parties submit to the exclusive jurisdiction of the Maltese Courts.

8.7 Severability/Waiver. Whenever possible, each provision of this Agreement will be interpreted in such a manner as to be effective and valid under applicable law but, if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect, such provision will be ineffective only to the extent of such invalidity, or unenforceability, without invalidating the remainder of this Agreement or any provision hereof. No waiver will be implied from conduct or failure to enforce any rights and must be in writing to be effective.

8.8 Modification. We may modify any of the terms of this Agreement at any time, in our sole discretion, by either (i) E-mailing you a change notice or (ii) by posting the new version of the Agreement on our Website. It is your responsibility to visit the Website frequently to make sure you are up to date with the latest version of the Agreement and its provisions. If any modification is unacceptable to you, your only recourse is to terminate this agreement. Your continued participation in the Affiliate Program following posting or notice of change will be deemed binding acceptance of the modification.

8.9 Entire Agreement. This Agreement embodies the complete agreement and understanding of the parties hereto with respect to the subject matter hereof and supersedes and preempts any prior understandings or agreements between the parties, written or oral, which may be related to the subject matter hereof. The headings in this Agreement are for convenience only and will have no effect on the construction of this Agreement.
8.10 A person who is not a party to this agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement.

IN WITNESS WHERE OF, you expressly agree to the terms and conditions of this Agreement by submitting the Affiliate Sign Up Form.